video production
171129_003.jpg
Screen Shot 2022-08-10 at 11.57.31 AM
video production commercial
video production
GIRLS COLLAGE4.jpg
video production
Screen Shot 2018-01-23 at 5.50.48 PM.png
kerri2.jpg
video production
171129_192.jpg
video production
video production
video production camera man
video production
video production

CREATIVE
+
CINEMA
Over 5,000 Videos made Since 1999

The_History_Channel_logo_without_slogan
The_History_Channel_logo_without_slogan

press to zoom
Ultimate-Fighting-Championship-UFC-Logo-2015-present
Ultimate-Fighting-Championship-UFC-Logo-2015-present

press to zoom
cnn.png
cnn.png

press to zoom
The_History_Channel_logo_without_slogan
The_History_Channel_logo_without_slogan

press to zoom
1/20

QUALITY IS KEY

Our video production company is trusted by TV networks & brand names filming impactful story-driven content for TV & web series, event videos, video trailers, corporate, behind-the-scenes, documentaries, and more.

video production los angeles
video production los angeles

Our Production Crew

press to zoom
Ted Danson
Ted Danson

Working with Ted Danson on a History Channel show.

press to zoom
Cesar Millan Mastering the Walk
Cesar Millan Mastering the Walk

press to zoom
video production los angeles
video production los angeles

Our Production Crew

press to zoom
1/34

LOS ANGELES & BEYOND

With over 20 years of video production experience, we are a leader when it comes to producing high-quality brand awareness videos for your company

STORY DRIVEN

Our creative team of professionals has the insight to build strategies for you that effectively maximize the medium of video and branding to deliver results.

Our Moto

We believe a good story is the best kind of sales pitch. That's the driving force behind every video we produce. We work with top networks that include The History Channel, UFCTurner Sports, Discovery Channel, and AXS.TV.

WE WORK WITH ALL TYPES OF BUDGETS. 

We have the ability and experience to film with both big, medium and small budgets while maintaining an 

entertaining high quality production look.

We offer

- production companies in Los Angeles

- camera crew 

- drone crews

- commercials, webisodes, sports, sizzle reels

  and more.

VISIBILITY VS ABILITY: USING BRAND AWARENESS VIDEOS (published, August 1, 2022 by Braden Barty)

CAN YOU THINK OF ONE OF YOUR COMPETITORS who is very successful even though they aren't nearly as experienced or skilled as you? The one that leaves you scratching your head about why they are on top and you are not? I'm going to tell you why, and I will reveal the harsh reality of branding and marketing and the truth about why inferior products and services often end up as the market leaders.

 

When it comes to increasing website traffic, video production matters. The more visible you are, the more you win. It doesn't matter if you're more skilled or have more talent. The most visible brands are those who have opportunities come their way while invisible brands do not.

People get paid for who they are more than for what they do. We see this happen with celebrities every day. The Kardashian don't get paid to attend events because they’re riveting conversationalists. They get paid to attend events because of their name recognition. People don't always choose the most deserving person or company to work with. Business is a popularity contest.

 

Now, by no means am I saying that you can have a bad product or service as long as your website is getting lots of traffic with video production. That is a surefire way to make sure your website is known for all of the wrong reasons. You will never get any repeat business or referrals if you can't deliver on the goods. You still have to have the ability.

 

Website visibility with video production gets people in the door, but your ability keeps them there.

Most people fall into a trap that I call the Field of Dreams approach to marketing. They believe that if they build it, they will come. If you think this way, I've got terrible news for you. No one is coming for your product or service. No one is going out of their way to discover you. Just because you have a product to sell doesn't mean anyone will buy it

 

Having a great product or service isn't going to be enough. If no one knows you exist, the best product in the world isn't going to save you. Productions companies that have spent years creating video content can help you with the right branding message.

 

It's estimated that 1 to 5 percent of people who come in contact with a website will become clients. Are you coming in contact with enough people?

If you're not going to create visibility for your brand, you had better hope you have a ginormous marketing budget to start buying people's attention. Pepsi can afford to blow money on Super Bowl videos. Most brands cannot, especially small brands and start ups.

 

Having a video marketing budget doesn't guarantee success. Most companies that have video production budgets are by no means remarkable. There is nothing exciting or unique about what they do, which is one reason why they need a video production marketing budget to push their message onto the marketplace. This creates a huge opportunity for you to increase website conversions and be a company brand that is unique and worth talking about, a brand that people can really get behind.

Perception is reality. The more you increase visitors to your website with a good YouTube channel and videos the more people want what your company is offering. I

 

The more visible your brand, the more sales you make. Increased visibility equals increased credibility. People have more trust in a brand they are familiar with. that's why it's important to find a skilled video production company that can fit in with your needs.

 

Visibility with brand awareness videos has changed branding. Scratch that. Visibility with YouTube videos has killed traditional branding. Traditional branding didn't just change, it actually died, but there was no funeral for it and the world didn't care enough about it to make any arrests. In fact, a number of people may even have celebrated.

The idea that a brand's visibility is built with billboards and fancy logos no longer makes sense. YouTube is one of the largest brands in the world, and they have spent relatively little money on traditional “branding” methods such as advertising.

 

Keep in mind that you don't need to be found everywhere, as traditional branding would suggest. You just want to be found everywhere within your niche, everywhere your audience is hanging out. Make sure the production companies you research online can help you find that niche market.

YouTube Visibility is all about being consistent. You must be active and be “out there” every single day. You want to maintain your YouTube visibility and momentum. There's no time to slow down.

Now that you know the importance of focusing on visibility using tools such as short video ads and commercials, in my next blog we are going to dive into all of the ways to grow your brand into a powerhouse using video. A brand that people can relate to, trust, and talk about. Braden Barty Media is a Video Production Company that specializes in short video promos and video ads for startups and small to medium size businesses.