I'm a video content creator and producer who's been behind the camera—and in the edit bay—for 25 years. From drone pilot to camera operator, Director of Photography to editor, I handle every stage of production, which means I understand what makes content work from the ground up.

That end-to-end expertise informs everything I do as a creative director. I've developed channel strategies that have generated hundreds of millions of views while maintaining editorial substance. My work on Club Shay Shay achieved 500M+ viral views without sacrificing the depth of conversation. I've produced and optimized content for brands including National Geographic, CBS's Mission Unstoppable, Henry Ford's Innovation Nation, and Forbes.

My specialty is directing high-profile talent—rising stars, seasoned celebrities, and Fortune 500 executives—to embrace video platform best practices while looking and sounding their best on camera. Unlike gaming-focused strategists, I've grown channels across education, business, lifestyle, and culture niches.

I don't just optimize for clicks. I develop comprehensive content strategies, including thumbnail and title testing, retention optimization, post-publication packaging swaps, and long-form educational formats that keep viewers engaged for 20+ minutes. And because I've operated the gear, lit the set, and cut the footage myself, I know exactly what's possible—and what will actually move the needle.