I’m a Social Media Lead who builds high-performing content without sacrificing substance.

Over the past decade, I’ve led social and video strategies that drive meaningful audience growth at scale. My work on Club Shay Shay generated 100M+ organic views, and I’ve partnered with brands like National Geographic, CBS (Mission Unstoppable), Henry Ford’s Innovation Nation, and Forbes to grow reach and engagement across platforms.

I specialize in translating brand goals into social-first content strategies—guiding creators, executives, and teams on platform best practices, content positioning, and performance optimization. These systems routinely deliver 300%+ growth in reach, engagement, or subscribers within months.

I operate beyond posting and publishing. I lead editorial planning, analyze performance data, and run continuous testing across hooks, formats, and post-launch optimization to ensure content earns attention and compounds over time.

I don’t chase clicks—I build social ecosystems designed for sustainable growth.