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Commercial Digital Cinema Production with a Small Footprint

Crews Control's Rebekah Burns, wrote an article regarding our recent commercial shoot for Joseph Toiletries.

You can watch the video and read how we did it at this link.

Commercial Digital Cinema Production with a Small Footprint

The director/producer Angela Ruiz was asked:

Q: What is the purpose or end deliverable for the video within your organization? A: “The purpose for JOSEPH’S Toiletries video is to show the essence of beauty and care in an area of life that is usually very unsexy. This film like sequence we shot is meant for our members, so they can enjoy and understand where JOSEPH’S Toiletries stands when it comes to bringing them the best quality products available.”

Q: How many people did you have on location for this project? A: “Eight people. We were a small crew and I know that helped us move along quickly and very efficiently. Every person on location played a very important role and they knew that. I think this pushed everyone to perform at their best in whatever role they were delegating. Everyone wanted to create a beautiful piece.”

Q: What was your experience like working with your assigned Crews Control Production Manager Brittany Conley? A: “Brittany was very helpful. She was very quick in responding to anything that was needed and stayed quite calm throughout the entire process. Even when things would get a bit hectic and time pressured, she seemed to be calm and collective. That helped a lot to have someone like her on board.”

Q: What was your experience working with the Crews Control’s crew onsite? A: “Braden, Kyle and Matt were incredible to work with. As this was JOSEPH’S Toiletries first production, I let them know that I would need them to really bring forth their expertise, and they definitely did. They were efficient, creative, fun to be around, and worked very hard to make sure that the vision we had as a company was brought into existence.”

Q: Who is responsible for the creative vision of the project? A: “Most things in our company, ideas beyond Ltd. and within our brand JOSEPH’S Toiletries are done collectively as a team. This was one of them. We wrote the script and re-defined it until we were all in love with it. Then the wheel started rolling and we set in motion to find our entire crew, which for camera crew ended up being Crews Control with Braden Barty & Kyle Wright as our DP’s and Matt Waltz on lighting, Alayna Brand as our model/actress, Georgeanna Walden as our makeup artist, my dad allowing us to use his classic Mercedes for the shoot and my mom and cousin as production assistants. Creativity usually works best in a community. One person can have the vision, but without the rest of the team, it would be very challenging to pull it from imagination to reality.

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