Hey, over the next few videos, I'm going to talk about something very important to your YouTube success for your businesses. That includes both Impressions, click through rate on YouTube.
Within the dynamic realm of YouTube analytics, you'll find a multitude of metrics to dissect. Yet, if your aspiration is to captivate the platform's algorithm, your focus should primarily gravitate toward four pivotal metrics: Clickthrough Rate (CTR), Average View Duration (AVD), Average Percentage Viewed (APV), and Average Views Per Viewer (AVPV). Blah!!! Sounds complicated? It's not. Listen up.
These metrics can be scrutinized for each video within your YouTube channel or aggregated across your entire channel. Why are these metrics so dang important for your success? It amazes me when channels have over 100 thousand or00 thousand subscribers and then they spend money on producing a really cool branding video, post it but to only realize their video gets zero comments, likes and views. What's Going on?
That's where your video analytics come in!
Simply put, analytics paint the clearest picture of the viewer's journey. They shed light on how a video can achieve more clicks, more views, more comments and shares on YouTube. For an extensive guide on unearthing these metrics check out Sean Cannel's Think Media YouTube video in the link below.
For now, let's provide you with a concise overview to set you on the right path for on eon these key analytics.
The most important one is Clickthrough Rate or (CTR) Also known to some as Choose the Right. CTR can be likened to a restaurant's appeal. Imagine a restaurant boasting the most exquisite cuisine but sporting an unattractive name or presenting unappetizing food images online. Eveyone likes food images right? This scenario would turn off patrons. Similarly, your video could be a masterpiece, but if its topic, or the title, or the thumbnail fails to pique curiosity, it will languish in obscurity. Thus, the recipe for a perfect video initiation begins with an alluring presentation that captures the viewer's attention.
In essence, CTR quantifies the number of clicks a video garners relative to the impressions of its thumbnail meaning how frequently the video's thumbnail is displayed on YouTube. For instance, if your thumbnail appears on a thousand screens on YouTube, and a hundred viewers click on it, your CTR stands at 10 percent.
Easy right? The significance lies in YouTube's inclination to continue promoting your video to potential viewers when your CTR is substantial. A lackluster topic, or title, or thumbnail typically translates to a poor CTR, potentially dooming your video's prospects for success.
To sum it up, your topic, your title, and your thumbnail all must be enticing to hook viewers into clicking on your video. If the audience doesn't click, YouTube won't recommend your content. And that's that!