Content is Still King, BUT Engagement is Queen.

Author: Braden
November 28, 2022

(By Braden Barty) HANG AROUND ENOUGH DIGITAL MARKETERS and you’ll eventually hear the phrase “Content is king.” But a King needs a Queen. And with no engagement to your content, the King is dead on arrival. Thus, engagement is Queen. And the truth is, people pay more attention to content than they do to advertisements.

Your content will not only help you build awareness for your brand, but it will also position you as an authority in your field.

The more content you have out there, the easier it becomes for your prospects to find and recognize you. The more relevant and valuable your content is, the more people will engage with and share it, the more they share the more people will trust you. Content can be: -blog posts, (hello)

-Twitter -TikiTok -Youtube channel -Instagram

-Facebook -Online articles, -eBooks, -and so on. The moment you stop publishing awesome content is the moment you start losing momentum and your audience starts going somewhere else. AND you can’t produce crap and expect people to like it. If it’s a meaningless dribble, you will do more harm than good. Your content has to be useful to them, especially if you want to work with them later on. Give away awesome content with no strings attached. No sales pitches. Create content so good that people miss it when you haven’t updated in a while. It must be centered on helping them. Here are 3 rules to follow: 1. Your blog posts, videos, presentations, and so on should all have a consistent feel to them so your audience knows exactly what to expect every time. Don’t worry about grammar or being a good writer. People only care about the value of the content. 2. Make sure your content is clear and easy to understand. Don’t assume your audience knows what you’re talking about. Also, make sure your content is actionable. Once someone takes action on an idea you gave them, they become a fan and a buyer. 3. You also want to make your content fun and appealing. It’s not just how good the content is, but also how effectively you get your message across. Create content that is fun to digest. Always keep your message real and personal. Back to the Queen known as engagement.

Creativity might just come by accident or it might come by trying different things or let’s face it, it may never come at all. A tell-tell sign your content has value and is creative, unique, and has any value is when it begins to get shared.

Look at this blog post, is anyone sharing it? I don’t know. Is it? You tell me. It wouldn’t hurt to ask, right? Hey, if you like what you’re reading, please click like and share it.

Bottom line: Never view your content as a one-way street, especially when the Internet is involved. With your social content, you are hoping to ignite conversation, not sales. Sales are simply a by-product of conversation and engagement.

Since I’m still new to blogging and I’m trying to find my audience I’m a little reluctant to be forward. Afterall, 10-25 views per post is nothing to brag about. And if you don’t engage, it might make me self conscious that no one cares. There, now I’m trying to be honest without sounding pathetic and needy 🙂 I’ll try it… engagement question.

What’s your favorite form of social media and why?

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