To further Braden Barty Media’s mission of providing dynamic and innovative solutions to our clients, we have expanded our strategy offering. Our unique model encompasses the values of our studio, which places creativity and brand at the heart of everything we do.
Founder and CEO Braden Barty believes that the traditional model of strategic thinking was limited to marketing. Instead, he and his team believe that this type of thinking can be infused across every aspect of the business. That’s why BBM combines three strategic disciplines – brand transformation, content and social strategy, and innovation – to meet the needs of today’s digitally-driven businesses.
Dan Harris, BBM’s Strategy Director, says that the days of “stay in your lane” are over. Every strategist should think creatively, and every great creative should be a problem-solver. The studio tries to break down traditional silos that get in the way of good work.
Agility is also essential to thinking creatively. Remi Abbas, Executive Director of Strategy and Insight, says that what makes BBM unique in the innovations realm is the ability to think quickly on its feet and adapt to the changing environments our clients live in. This enables the team to move from the questioning and deep inquiry phase to the necessary solution required to bring it to life.
Meaningful experiences are created for clients and their customers from these solutions. BBM’s holistic approach considers the idea of experience from every angle, ensuring that clients can better understand their power and positioning and avoid becoming stagnant. “In a world where experience is critical and the most valuable thing to any business,” Barty adds, “bringing to life the customer and the customer experiences – their wants and needs and interests and loves – is very materially tied to how modern brands need to show up. And knowing that the work we do has such an impact on our clients, we want to do more of it.”
