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7 STEP               
CHANNEL
STRATEGY

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Power Charging your YouTube Channel.

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Keyword Research

What are people searching for on YouTube? Here is where Tubebuddy comes in handy. Now, remember you don't want to be too narrow here, this is the awareness stage of your YouTube Funnel journey.

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  • Go to the Google search bar and begin typing your keyword "Connection Between Good Sleep and Good Health." 3.7B searches! Hey not bad!

  • Now, open up Tubebuddy and open up Keyword Explorer.

  • Type in the keyword "Connection Between Good Sleep and Good Health"

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Hmmm, it says "Very Good". That's NOT bad. But l;et's see if we can get better.

  • See on the right middle, "Related Searches"? Click "good sleep good health"

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Hmmm, it says "Fair". That's not very good. Let's go back to "Connection Between Good Sleep and Good Health."

Now you want to look at weighted because that relates to your own channel you have set up so ignore "Unweighted".  

  • SEARCH VOLUME -Lets you know how many people are searching for this term. Its marked "Very Good". So that you are not confused, Green is good for YOU! All the colors are for YOUR CHANNEL.

  • Competition - How much competition this keyword has on YouTube/Google. This compares your channel to other channels searching for that keyword. This time, it's "Poor"That means that the keyword has too much competition for your channel. 

  • BUT here is what makes the big difference and that's the "Optimization Strength" - which represents how well-optimized the top-ranking videos are in search results. If it has a "Excellent" Optimization Strength"

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  • Moving forward what does "# of Videos in Search Results" mean? WOW that means there are over 668M videos using that keyword. So why is the overall score "Very Good"?" if there are that many videos with that keyword? Becuase they aren't being searched at the same time. That's why.

  • Then on the bottom, there are 3 rows where it says "views" sideways. This helps you understand what you need to do to rank on the first page of search results. From L to R the average views a video gets with that keyword is 233K. That's amazing! Then the 2nd row is the lowest view count which is 63 views that the top-ranking videos got. The last one is your avg views for your last videos and that number is 15. (pretty bad but hey, we are just getting started

  • Next click the "results" tab at the top to see what the competitor's videos are. What kind of thumbnails and titles do they have? Feel free to "borrow a title from 

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  • Hey! Look at # 8 "One more reason to get a good night’s sleep". What is we stol that title for our video? Lets think about later on.

  • Next, close "Keyword Explorer" and go to "SEO Studio" by clicking the tab on the right-hand side and type in the keyword "Connection Between Good Sleep and Good Health".

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  • We are going to need a title and video description. Head over to https://chat.openai.com/ and type this: "write me a YouTube video description for a video called "Connection Between Good Sleep and Good Health." - The video explains the importance of sleep for overall health, attracting Tech-Savvy Sleep Seekers who care about their wellness." then click enter then copy and past that into the "Description box"

< GO TO START
 

GO TO STEP 2 >
 

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  • Hey! Look, we got it up to 95% by just making our title more natural by adding, "What is the" to the beginning. 

  • Click next.

Now all we need to do is add more relevant tags and include partial matches of your target keyword into the tags. Tubebuddy has given us a bunch of options in order to get our SEO score to 100, so let's do it!

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  • Click score in the middle of the screen, See that juicy tag with 91 score. Click the + sign. Same thing with the "Best sleeping time for good health" tag with a 45 score. BOOM, now you should be at 99. Add more until you get to SEO score of 100 then click NEXT at the bottom right.

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  • Click NEXT again. On the next screen click "SAVE DRAFT" 

  • Now you are ready to record your video. Go to Step 3

< GO TO BACK
 

GO TO STEP 3 >
 

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