“LET’S GET SOME CLARITY ON THE DIFFERENCE between marketing and branding videos. Both videos are necessary to have a successful business. But there are some major differences between the two. Branding videos will help to shape a business’s brand identity while marketing videos promote and sell products or services. So put simply: If your brand […]
No one woke up this morning and said, “I hope someone tries to sell me something today!” I love the art of creating branding videos. A strong brand is built on trust and no one will trust a brand that offers little value while cramming a pitch down their throat. When you make a branding […]
“FOR DECADES, BUSINESSES HAVE SHOVED their marketing message and sales offers in our faces. Every single day we’re hit with dozens of video ads on Youtube, Facebook, TV, Instagram, etc. Many, ad agencies, marketing, and video production companies claim to have answers to your advertising needs. Most people blast their video ads out to the […]
CAN YOU THINK OF ONE OF YOUR COMPETITORS who is very successful even though they aren’t nearly as experienced or skilled as you? The one that leaves you scratching your head about why they are on top and you are not? I’m going to tell you why, and I will reveal the harsh reality about […]
How to Stabilize your Adobe Premiere Footage (Warp Stabilizer) Didn’t bring a tripod? Quick easy way to stabilize your hand held footage to make it look like you’re on a tripod by using Adobe Premiere Pro’s Warp Stabilizer.
When you hire a production company to make your video you need to know that all creative videos start with a creative script. There is a balance between entertainment and branding that takes place between you and your viewers. If this is your first video and your company is in the start up phase, than […]
Youtube is the next big thing? WAIT! Youtube is already a “big thing”. Last summer I was given the chance to attend an event known as www.Vidcon.com as the DP for the Web series, “Behind the Brand”. Vidcon is a convention that brands itself “for people who love online video”. This includes content, personalities, and […]
The terms personal branding and branding have become buzzwords. A lot of people are missing the key benefits of building a strong brand. The number one asset in your business is your brand. It’s not your database. It’s not your price. It’s not your product. It’s not your location. It is you. You are the […]
Gary Vaynerchuck, the author of Jab, Jab, Right Hook, had this to say about social media in today’s world. “Our collective BS Radar today compared to 15 years ago is dramatically better”. And he goes onto say that kids’ radars are even better. They just know when they’re being sold to. So let’s talk about […]