Video marketing is the go-to method for most companies, and I’ve got the stats to prove it. According to Wyzowl’s latest State of Video Marketing research, 86 percent of businesses use video marketing, and an incredible 92 percent say it’s an essential part of their marketing strategy. However, posting videos only gets you so far. […]
SOCIAL MEDIA HAS PROVIDED BRANDS with an opportunity to build relationships with their audiences like nothing we have seen before. Your ability to connect with new people and deepen existing relationships can have a large positive effect on your brand. Social media is about one thing and one thing only: engagement. The brands that engage […]
I know plenty of cameramen, grips, editors , etc in the business with perpetual back pains…including me! 3 years ago I reached a breaking point when I threw out my back completely. I couldn’t work or do anything for a week. Then this forced me to rediscover DDP Yoga. I say rediscovered because I directed […]
(By Braden Barty) HANG AROUND ENOUGH DIGITAL MARKETERS and you’ll eventually hear the phrase “Content is king.” But a King needs a Queen. And with no engagement to your content, the King is dead on arrival. Thus, engagement is Queen. And the truth is, people pay more attention to content than they do to advertisements. […]
(by Braden Barty) REGARDLESS OF WHAT KIND OF BUSINESS you are in, you must learn to think and act like a marketer. The goal of self-promotion is to increase your visibility, grow your following, and attract more opportunities. Those who know how to run a successful brand campaign are the same ones dominating their field. […]
(by braden Barty) WHAT’S YOUR STORY? A great example of just how powerful your creation story can be is Dyson vacuum cleaners. When inventor Sir James Dyson first introduced his revolutionary vacuum cleaner, the 30-second TV commercial was James quickly telling his creation story. He explained what was wrong with old vacuums and how long […]
Most brand videos are mundane and stale. In the videos, their employees, and even their customers are just going through the routine. Nothing is exciting anyone. It’s time to put a stop to all of that. It’s time to show the world your passion for what you do and let all the other mundane brand […]
“LET’S GET SOME CLARITY ON THE DIFFERENCE between marketing and branding videos. Both videos are necessary to have a successful business. But there are some major differences between the two. Branding videos will help to shape a business’s brand identity while marketing videos promote and sell products or services. So put simply: If your brand […]
No one woke up this morning and said, “I hope someone tries to sell me something today!” I love the art of creating branding videos. A strong brand is built on trust and no one will trust a brand that offers little value while cramming a pitch down their throat. When you make a branding […]
“FOR DECADES, BUSINESSES HAVE SHOVED their marketing message and sales offers in our faces. Every single day we’re hit with dozens of video ads on Youtube, Facebook, TV, Instagram, etc. Many, ad agencies, marketing, and video production companies claim to have answers to your advertising needs. Most people blast their video ads out to the […]